INCREASE SALES EFFICIENCY WITH AI TELEMARKETING

AI combines deeper insights and advanced automation into one tool, unleashing the power to transform industry after industry. Now you can leverage Value-Ad to harness the transformative power of AI for your telemarketing service.

Telemarketing evolved with Bestpair™

In the banking and insurance sectors, telemarketing needs to be both efficient and laser-focused. The Bestpair™ system elevates this to a new level by employing advanced AI algorithms tailored for call centers and collection environments.

Unlike traditional methods where agents are randomly assigned to leads, Bestpair™ analyzes a multitude of factors such as customer behavior, willingness to pay, and communication history to intelligently match the right sales agent with the right prospect.

This ensures that your team is not just making calls, but making calls that count. The result is a dramatic increase in successful outcomes, whether it's closing a sale or recovering a debt, by ensuring that agents are paired with leads who are most likely to engage positively.

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    AI TELEMARKETING IN ACTION

    No more assigning calls randomly to any available service agent. The Bestpair™ system deploys a
    series of steps to ensure that the right agent makes the right call.

    Agent-Prospect Pairing

    Bestpair™ uses AI technology to identify the best agent-prospect pairing before a call is made. It evaluates each telemarketing agent based on their individual skillsets, historical agent performance, character traits, and critical customer insights.

    Strategic Allocation

    Instead of relying on random allocation from a dialer, each prospect is strategically paired with the best-equipped agent for each prospect. This results in a significant boost in the contact-to-sales rate.

    Predictive Modeling

    Each new telemarketing campaign is run through our predictive model. The result is an estimated conversion rate for each lead and every call centre agent.

    AI Modeling

    Bestpair™ leverages AI modeling to understand each agent’s strengths, such as skills, personality, and selling behaviors. It then assigns prospects that are best suited to each agent, improving the outcome of the call. The models are regularly updated to reflect changes in an agent's skills and performance, ensuring real-time optimal prospect matching.

    AI Telemarketing Benefits

    With AI-powered telemarketing, Value-Ad allows you to:

    • Increased Contact and Conversion Rates by an average of 30%
    • Deploy new campaigns quickly and efficiently
    • Automatically incorporate data from completed campaigns
    • Increase staff retention and reward successful agents
    • Improve customer relations and boost customer engagement

    All of this is possible with the Value-Ad system, which can be deployed instantly and requires no additional infrastructure.

    Simplify call center processes with AI-based solutions

    The Bestpair™ system uses AI to model each call and predict the outcome. Armed with that information, the system then matches the best agent with the best lead to improve the odds of success.

    Step 1: Modeling

    Sales data from the previous six months is used to build Value-Ad’s salesperson models. This keeps the models relevant and up-to-date.

    Step 2: Allocation

    Value-Ad analyzes available data for each new marketing campaign, then uses the model from step 1 to allocate sales agents to leads.

    Step 3: Post-campaign analysis

    Call outcomes are sent to Value-Ad to calculate the lift of allocated leads compared to unallocated/control leads.

    Take your telemarketing into the future with Value-Ad. Boost sales, improve efficiency, and embrace the future with Value-Ad’s AI-powered telemarketing tools. Contact Us

    FAQs

    What is Bestpair™?

    Bestpair™ is Value-Ad’s proven system to match the best call center agents with the perfect leads. Value-Ad leverages AI to understand both the agent and the client, making sure the right person makes the right call for the perfect sale.

    What is conversational AI, and how does it work with telemarketing?

    Conversational AI is the use of artificial intelligence (AI) technology to create conversations between humans and computers. It is used in many different applications, including customer service, telemarketing, and market research. In telemarketing, conversational AI helps companies automate their sales processes by allowing them to interact with customers in a more efficient and effective manner.

    What is outbound telemarketing?

    Outbound telemarketing is a process of using telecommunication to initiate contact with potential customers or clients in order to promote products or services. Outbound telemarketing is typically done through cold calling, but can also include text messaging (SMS) and email campaigns.

    How does Value-Ad use predictive modeling?

    Value-Ad predicts conversion rates for each call based on an agent’s character, previous history, and client data. The result provides a benchmark by which each future sales campaign can be measured.

    Case Studies

    Momentum

    40 highly-qualified financial planners and a constant stream of leads – but no good system to distribute them! Momentum faced the challenge of keeping a high-performance call center team satisfied and busy. Value-Ad’s Smart Allocation method replaced a clunky system of Excel spreadsheets and a Lead Administrator’s judgement, leading to a more efficient and transparent system.

    Aviva

    Aviva Singapore’s outbound call center transformed from a stale, stagnant telesales team into a leaner, more efficient agency, thanks to Value-Ad’s Smart Allocation method. Leads had been distributed evenly, with uneven results. Smart Allocation removed the randomness from the process, and boosted sales by an average of 34.4% per month.